Questions to the Data Protection Officer

If you have any questions about data protection, please email us or contact the person responsible for data protection, listed at the beginning of the privacy policy.
Reinach, 1st September 2023

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Changes

We may modify this privacy policy at any time without prior notice. The current version published on our website applies. If the privacy policy is part of an agreement with you, we will notify you of changes via email or other appropriate means in the event of an update.

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General Disclaimer

All information on our website has been carefully checked. We strive to provide our information services up-to-date, accurate, and complete. However, the occurrence of errors cannot be entirely ruled out, and we assume no liability for the completeness, accuracy, or timeliness of information, including editorial or journalistic content. Claims for damages caused by the use of the information provided are excluded, except in cases of proven intentional or gross negligence.

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The publisher may change or delete texts at its discretion and without notice and is not obligated to update the content of this website. The use of or access to this website is at the visitor's own risk. The publisher, its clients, or partners are not responsible for damages, such as direct, indirect, incidental, foreseeable, or consequential damages, allegedly caused by visiting this website and, therefore, assume no liability.

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The publisher also accepts no responsibility and liability for the content and availability of third-party websites accessible through external links on this website. The operators of the linked pages are solely responsible for their content. The publisher explicitly distances itself from all third-party content that may be criminal or liable to prosecution or that may violate public morals.

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Copyrigts

The copyrights and all other rights to content, images, photos, or other files on the website belong exclusively to the operator of this website or the specifically named rights holders. Written consent from the copyright holder must be obtained in advance for the reproduction of any files.
Anyone who commits a copyright infringement without the consent of the respective rights holder may be liable for prosecution and possibly for damages.

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Notice on Data Transfers to the USA

On our website, tools from companies based in the USA are integrated, among others. When these tools are active, your personal data may be transmitted to the US servers of the respective companies. We would like to point out that the USA is not considered a safe third country under EU data protection law. US companies are required to disclose personal data to security authorities without the possibility for you as an affected person to take legal action against this. It cannot, therefore, be ruled out that US authorities (e.g., intelligence services) may process, evaluate, and permanently store your data located on US servers for surveillance purposes. We have no influence over these processing activities.

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YouTube

This website integrates functions of the "YouTube" service. "YouTube" belongs to Google Ireland Limited, an entity registered and operated under Irish law with its headquarters at Gordon House, Barrow Street, Dublin 4, Ireland, which operates the services in the European Economic Area and Switzerland.

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Your legal agreement with "YouTube" consists of the terms and conditions found under the following link: www.youtube.com/static?gl=de&template=terms&hl=de. These terms constitute a legally binding agreement between you and "YouTube" regarding your use of the services. In Google's privacy policy, it explains how "YouTube" handles your personal data and protects your data when you use the service.

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Mailchimp (Newsletter)

Mailchimp newsletters are sent via the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA (the service provider). You can view the service provider's privacy policy here. The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield Agreement and SCCs (Standard Contractual Clauses) (according to Mailchimp's Data Processing Addendum), ensuring compliance with European data protection standards. The service provider may use recipient data in pseudonymous form, i.e., without identifying a user, for optimising or improving its services, e.g., for the technical optimization of sending and displaying newsletters or for statistical purposes. However, the service provider does not use the data of our newsletter recipients to contact them directly or pass it on to third parties.

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LinkedIn

We use marketing services from the social network LinkedIn provided by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland ("LinkedIn").

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These services use cookies, which are text files stored on your computer. This enables us to analyse how you use the website and measure the success of our advertisements. It also allows us to show users products that they have previously shown interest in.
This data includes information such as the operating system, browser type, the website you visited previously (referrer URL), the pages you visited on our website, the offers you clicked on, and the date and time of your visit to our website.

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The information generated by the cookie about your use of this website is pseudonymized and transmitted to a LinkedIn server in the USA, where it is stored. LinkedIn does not store the name or email address of the user. The collected data is instead associated with the person who was assigned the cookie. This does not apply if the user has permitted LinkedIn to process the data without pseudonymization or has a LinkedIn account.
You can prevent the storage of cookies by adjusting your browser software settings; however, please note that you may not be able to use all features of this website if you do so. You can also object to the use of your data directly at LinkedIn: www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

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We use LinkedIn Analytics to analyse and improve the use of our website regularly. The statistics we obtain help us improve our offerings and make them more interesting for you as a user. LinkedIn has adopted the standard contractual clauses to ensure that data transfer necessary for the development, implementation, and maintenance of the services takes place lawfully in the USA and Singapore. If we ask users for consent, the legal basis for processing is Art. 6 (1) lit. a GDPR. Otherwise, the legal basis for using LinkedIn Analytics is Art. 6 (1) S. 1 lit. f GDPR.

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Third-party information: LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2 Ireland; User Agreement and Privacy Policy.

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Instagram

Functions of the Instagram service are integrated into our website. These features are provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged into your Instagram account, you can link the content of our pages to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to our site with your user account. We would like to point out that, as the provider of these pages, we have no knowledge of the content of the transmitted data or its use by Instagram.

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For more information, please refer to instagram.com/about/legal/privacy.

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Twitter

This website uses functions from Twitter, Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA. When you access our pages with Twitter plugins, a connection is established between your browser and Twitter servers. Data is already transmitted to Twitter in the process. If you have a Twitter account, this data can be linked to it. If you do not wish to associate this data with your Twitter account, please log out of Twitter before visiting our site. Interactions, particularly the use of a "Re-Tweet" button, are also transmitted to Twitter.

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For more information, please refer to twitter.com/privacy.

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Facebook

This website uses functions from Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. When you access our pages with Facebook plugins, a connection is established between your browser and Facebook servers. Data is already transmitted to Facebook in the process. If you have a Facebook account, this data can be linked to it. If you do not wish to associate this data with your Facebook account, please log out of Facebook before visiting our page. Interactions, especially using the comment function or clicking a "Like" or "Share" button, are also transmitted to Facebook.

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For more information, please refer to www.de-de.facebook.com/about/privacy.

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Hotjar

This website uses Hotjar to improve the user experience. Hotjar Ltd is a European company based in Malta (Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe). Mouse clicks, mouse movements, and scroll activity may be recorded, as well as any text input on this website. Personalised information will not be collected. Hotjar uses a tracking code to collect and transmit your data. Once you visit our website, the Hotjar tracking code automatically collects data based on your activity and stores it on Hotjar servers (located in Ireland). Additionally, cookies placed on your computer or device also collect data.

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For more information on how Hotjar works, please visit www.hotjar.com/privacy.

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To opt-out of data collection by Hotjar, click here: www.hotjar.com/opt-out.

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Google Tag Manager

Google Tag Manager is a solution that allows us to manage so-called website tags via an interface, enabling us to integrate Google Analytics and other Google marketing services into our online offering. The Tag Manager itself, which implements the tags, does not process personal data of users. With regard to the processing of users' personal data, please refer to the following information about Google services. Usage policy: www.google.com/intl/de/tagmanager/use-policy.html.

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Use of Google Web Fonts

This website uses so-called web fonts provided by Google for the uniform display of fonts. When you access a page, your browser loads the required web fonts into its cache to display texts and fonts correctly. If your browser does not support web fonts, a standard font will be used by your computer.
Further information about Google Web Fonts can be found at developers.google.com/fonts/faq and in Google's privacy policy: www.google.com/policies/privacy.

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Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Ireland Limited. If the data controller for this website is located outside the European Economic Area or Switzerland, the Google Analytics data processing is carried out by Google LLC. Google LLC and Google Ireland Limited are hereinafter referred to as "Google."
The statistics obtained enable us to improve our offerings and make them more interesting for you as a user. This website uses Google Analytics for cross-device analysis of visitor flows, which is done through a user ID. If you have a Google account, you can deactivate cross-device analysis of your usage in the settings under "My Data," "Personal Data."

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The legal basis for using Google Analytics is Art. 6 (1) S. 1 lit. f GDPR. The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data. We have added the code "_anonymizeIp();" to this website, ensuring that IP addresses are collected anonymously. This prevents IP addresses from being directly associated with individuals. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide other services related to website activity and internet usage. For the exceptional cases where personal data is transferred to the USA, Google has subjected itself to the EU-US Privacy Shield, www.privacyshield.gov/EU-US-Framework.
Google Analytics uses cookies. The information generated by the cookie about your use of this website is generally transmitted to a Google server in the USA and stored there. You can prevent the storage of cookies by adjusting your browser settings; however, please note that you may not be able to use all features of this website if you do so. You can also prevent Google from collecting data generated by the cookie and related to your use of the website (including your IP address) and processing this data by downloading and installing the browser plugin available at the following link: Google Analytics Opt-out.

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You can also prevent the use of Google Analytics by clicking this link: Google Analytics Opt-out. An opt-out cookie will be stored on your device, preventing the collection of your data by Google Analytics. Please note that if you delete all cookies on your device, you will need to reset the opt-out cookie. The opt-out cookies are set per browser and device and must, therefore, be activated separately for each browser, device, or device.

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Google Remarketing

This website uses Google Inc.'s remarketing feature. This feature is used to present interest-based ads to website visitors within the Google advertising network. A cookie is stored in the visitor’s browser that allows the visitor to be recognized when they visit websites that are part of Google's advertising network. On these sites, the visitor may be shown advertisements related to content they previously viewed on websites that use Google's remarketing function.

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According to Google's own statements, no personal data is collected during this process. However, if you still do not wish to use Google's remarketing function, you can disable it by adjusting the relevant settings at www.google.com/settings/ads. Alternatively, you can deactivate the use of cookies for interest-based advertising via the advertising network initiative by following the instructions at www.networkadvertising.org/managing/opt_out.asp.

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Google Ads

This website uses Google Conversion Tracking. If you arrived on our website via an ad placed by Google, Google Ads will place a cookie on your device. This cookie expires after 30 days and is not used for personal identification. If the user visits certain pages of our website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Thus, cookies cannot be tracked across the websites of Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Ads customers who have opted for conversion tracking. The customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that personally identifies users.

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If you do not wish to participate in tracking, you can refuse the necessary cookie setting by adjusting your browser settings to generally deactivate the automatic setting of cookies or configure your browser to block cookies from the domain "googleleadservices.com".
Please note that you must not delete the opt-out cookies as long as you do not want any measurement data recorded. If you have deleted all your cookies in the browser, you must reset the respective opt-out cookie.

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Use of Google Maps

This website uses Google Maps to display interactive maps. By visiting the website, Google receives the information that you have accessed the corresponding page on our website. This happens regardless of whether Google provides a user account that you are logged into or whether there is no user account. If you are logged into Google, your data will be directly associated with your account. If you do not want this association, you must log out before activating the button. Google stores your data as usage profiles and uses them for advertising, market research, and/or demand-driven design of its website. Such an evaluation takes place (even for users who are not logged in) to provide personalised advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, and you must contact Google to exercise this right. Further information on the purpose and scope of data collection and its processing by Google can be found in Google's privacy policy.

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Fee-Based Services

For the provision of fee-based services, we will request additional data, such as payment information, to process your order. We store this data in our systems until the statutory retention periods expire.

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Privacy Policy for Objection to Advertising Emails

We hereby object to the use of contact data published within the scope of the legal notice obligation for sending unsolicited advertising and information materials. The operators of this site expressly reserve the right to take legal action in the event of unsolicited promotional information, such as spam emails.

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Rights of Affected Persons

Right to Confirmation

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Every affected person has the right to request confirmation from the website operator as to whether personal data concerning them is being processed. If you wish to exercise this right, you may contact our data protection officer at any time.

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Right to Information

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Every person affected by the processing of personal data has the right to obtain information from the website operator at any time about the personal data stored about them and to receive a copy of this information. You may also receive information on the following:

• The purposes of the processing
• The categories of personal data being processed
• The recipients to whom the personal data has been or will be disclosed
• If possible, the planned storage period or, if this is not possible, the criteria for determining this period
• The existence of a right to rectification or deletion of personal data concerning them, or a right to restrict processing by the controller, or a right to object to this processing
• The existence of a right to lodge a complaint with a supervisory authority
• If the personal data was not collected from the affected person: Any available information about the origin of the data
• The existence of automated decision-making, including profiling, and, at least in these cases, meaningful information about the logic involved, as well as the significance and expected consequences of such processing for the affected person.

If you wish to exercise this right, you can contact our data protection officer at any time.

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Right to Rectification

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Every person affected by the processing of personal data has the right to request the immediate correction of incorrect personal data concerning them. Furthermore, the affected person has the right to request the completion of incomplete personal data, considering the purposes of the processing, even by means of a supplementary statement. If you wish to exercise this right, you can contact our data protection officer at any time.

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Right to Deletion (Right to be Forgotten)

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Every person affected by the processing of personal data has the right to request that the controller of this website immediately delete the personal data concerning them, provided that one of the following reasons applies and as long as the processing is not necessary:

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• The personal data was collected or otherwise processed for purposes for which it is no longer necessary.
• The affected person withdraws their consent on which the processing was based, and there is no other legal basis for the processing.
• The affected person objects to the processing for reasons arising from their particular situation, and there are no overriding legitimate reasons for the processing, or the affected person objects to the processing in case of direct advertising and related profiling.
• The personal data was processed unlawfully.
• The deletion of personal data is necessary to fulfill a legal obligation under Union law or the law of the Member States to which the controller is subject.
• The personal data was collected concerning the offered services of the information society directly to a child.

If one of the above reasons applies and you wish to request the deletion of personal data stored by the website operator, you may contact our data protection officer at any time. The data protection officer will ensure that the deletion request is complied with immediately.

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Right to Restrict Processing

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Every person affected by the processing of personal data has the right to request the restriction of processing by the controller of this website if one of the following conditions is met:

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• The accuracy of the personal data is contested by the affected person for a period that allows the controller to verify the accuracy of the personal data.
• The processing is unlawful, and the affected person refuses the deletion of the personal data and requests instead the restriction of its use.
• The controller no longer needs the personal data for processing purposes, but the affected person requires it for asserting, exercising, or defending legal claims.
• The affected person has objected to the processing for reasons arising from their particular situation, and it is not yet clear whether the legitimate interests of the controller outweigh those of the affected person.

If one of the above conditions applies, and you wish to request the restriction of personal data stored by the website operator, you may contact our data protection officer at any time. The data protection officer will ensure that the restriction of processing is implemented.

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Right to Data Portability

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Every person affected by the processing of personal data has the right to receive the personal data concerning them in a structured, commonly used, and machine-readable format. They also have the right to have this data transmitted to another controller, provided that the legal requirements are met.

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Additionally, the affected person has the right to have personal data transmitted directly from one controller to another, where technically feasible, and provided this does not affect the rights and freedoms of others. If you wish to exercise this right, you may contact the data protection officer of the website operator at any time.

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Right to Object:

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Every person affected by the processing of personal data has the right to object to the processing of personal data concerning them at any time for reasons arising from their particular situation.

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The website operator will no longer process the personal data in the event of an objection, unless we can demonstrate compelling legitimate grounds for the processing that outweigh the interests, rights, and freedoms of the affected person, or if the processing serves the assertion, exercise, or defence of legal claims.

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To exercise the right to object, you can contact the data protection officer of this website directly.

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Right to Withdraw Consent for Data Processing

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Every person affected by the processing of personal data has the right to withdraw their consent to the processing of personal data at any time.

If you wish to exercise your right to withdraw consent, you can contact our data protection officer at any time.

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Privacy Policy for the Comment Function on this Website

For the comment function on this site, in addition to your comment, information about the time the comment was created, your email address, and, if you do not post anonymously, the username you selected will be stored.

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Storage of IP Address

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Our comment function stores the IP addresses of users who post comments. Since we do not check comments on our site before publication, we need this data to be able to take action against the author in case of violations such as insults or propaganda.

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Subscription to Comments

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As a user of the site, you can subscribe to comments after registering. You will receive a confirmation email to verify that you are the owner of the provided email address. You can unsubscribe from this function at any time via a link in the information emails.

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Privacy Policy for Newsletter Data

If you wish to receive the newsletter offered on this website, we require an email address from you, as well as information that allows us to verify that you are the owner of the provided email address and that you agree to receive the newsletter. No further data is collected. We use this data exclusively for sending the requested information and do not pass it on to third parties.

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You can revoke your consent to the storage of data, email address, and its use for sending the newsletter at any time, for example via the "Unsubscribe" link in the newsletter.

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Privacy Policy for the Contact Form

If you send us inquiries via the contact form, your information from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data without your consent.

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Third-Party Services

This website may use Google Maps for embedding maps, Google Invisible reCAPTCHA for protection against bots and spam, and YouTube for embedding videos.
These services of the American company Google LLC use cookies, among other things, and data may be transmitted to Google in the USA. In this context, we assume that no personal tracking takes place solely by using our website.
Google has committed to ensuring appropriate data protection according to the American-European and American-Swiss Privacy Shield and the SCCs (Standard Contractual Clauses).
Further information can be found in Google’s privacy policy.

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Privacy Policy for Server Log Files

The provider of this website automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

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• Browser type and browser version
• Operating system used
• Referrer URL
• Hostname of the accessing computer
• Time of the server request

These data cannot be directly attributed to specific individuals. This data is not merged with other data sources. However, we reserve the right to review this data retrospectively if we become aware of concrete indications of unlawful use.

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Privacy Policy for SSL/TLS Encryption

For security reasons and to protect the transmission of confidential content, such as the inquiries you send to us as the site operator, this website uses SSL/TLS encryption. You can recognize an encrypted connection by the fact that the address bar of the browser changes from "http://" to "https://" and by the lock symbol in your browser bar.
When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

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Privacy Policy for Cookies

This website uses cookies. These are small text files that allow specific, user-related information to be stored on the user’s device while they are using the website. Cookies enable us, in particular, to track how often and by how many users our website is accessed, analyse usage patterns, and make our services more user-friendly. Cookies remain stored beyond the end of a browser session and can be recalled upon a later visit to the site. If you do not want this, you should adjust your internet browser to refuse cookies.

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A general objection to the use of cookies for online marketing purposes can be made for many of the services, particularly for tracking, via the US page www.aboutads.info/choices or the EU page www.youronlinechoices.com. Additionally, cookies can be disabled in your browser settings. Please note that if you disable cookies, you may not be able to use all the features of this website.

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Processing of Personal Data

Personal data includes all information that relates to an identified or identifiable individual. An affected person is someone whose personal data is processed. Processing includes any handling of personal data, regardless of the means and procedures used, in particular the storage, disclosure, acquisition, deletion, storage, modification, destruction, and use of personal data.

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We process personal data in accordance with Swiss data protection law. Additionally, to the extent that the EU-GDPR is applicable, we process personal data based on the following legal grounds according to Article 6 (1) GDPR:

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• (a) Processing of personal data with the consent of the affected person.
• (b) Processing of personal data to fulfill a contract with the affected person and to carry out pre-contractual measures.
• (c) Processing of personal data to fulfill a legal obligation to which we are subject under applicable EU law or the law of a country in which the GDPR is fully or partially applicable.
• (d) Processing of personal data to protect the vital interests of the affected person or another natural person.

(f) Processing of personal data to safeguard our legitimate interests or those of third parties, provided that the fundamental rights and freedoms of the affected person do not override these interests. Legitimate interests include our business interests in providing our website, ensuring information security, enforcing legal claims, and complying with Swiss law

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General Information

Based on Article 13 of the Swiss Federal Constitution and the federal data protection regulations (revDSG), every person has the right to protection of their privacy and protection from the misuse of their personal data. The operators of this site take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with legal data protection regulations and this privacy policy.

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In cooperation with our hosting providers, we strive to protect our databases as best as possible from unauthorised access, loss, misuse, or falsification.

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Please note that data transmission over the Internet (e.g., via email communication) may have security vulnerabilities. Complete protection of the data against third-party access is not possible.

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By using this website, you consent to the collection, processing, and use of data in accordance with the following description. Generally, this website can be visited without registration. During your visit, data such as accessed pages or file names, date, and time may be stored for statistical purposes on the server without being directly related to your person. Personal data, especially your name, address, or email address, is collected on a voluntary basis wherever possible. This data will not be passed on to third parties without your consent.

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