Our mission is to empower management to confidently guide their organisations through periods of change. By utilizing data-driven change monitoring, we provide insights into the organisation's current position in its change journey. This empowers management to act in a focused and targeted way and achieve their change objectives successfully.
Start of the journey with a team of five experienced consultants.
In summer 2020, Marcella was able to win four experienced consultant colleagues to join her on her journey. Their goal was to make the success of change measurable. From their extensive consulting experience, they knew that change processes often weren't going well, employees were frustrated and the change objective wasn't achieved. They saw the reason for this in the fact that the responsible management did not even know how well the change was going and to what extent the employees were on board. They therefore wanted to develop a navigation tool for management.
Development of the science-based model of the 6 success factors of change, the concise questionnaire and the innovative Change Eye® graphic
They began their work by developing a model of what makes a change successful. To achieve this, they reviewed literature and studies and interviewed customers and colleagues. As a result, they were able to identify six success factors. They developed a questionnaire with 30 concise questions to assess the six success factors. Knowing that the presentation of survey results was often confusing for clients, they developed their own easy to understand visualisation. Two frequency distributions for the responses of employees and managers arranged in two circles. It was this graphic that gave the Change Eye® its name.
First applications in change projects. Further refinement with clients
This was followed by the initial applications of the Change Eye® in consulting assignments with existing clients. Thanks to this experience and customer feedback, the team was able to refine the Change Eye®. In this phase a major difficulty emerged. Analysing the large amount of data by hand to show the customer what went well and what didn't was far too labour-intensive and took too much time. The team had to find new ways, otherwise the project would fail.
Successful creation of algorithms to analyse the data and design of the reports
The team set out to find the empirical values that determine whether a factor is a strength or a weakness in the change process. On this basis and after several tests, it was possible to program algorithms that analyse the data and extract the strengths and weaknesses. This was the breakthrough. Finally, a unbiased data analysis was available.
Participation in startup acceleration programs and funding from Innosuisse
Thanks to the innovative nature of the Change Eye® as the first method for data-driven change monitoring, the team was accepted into two different startup accelerator programs, the “zünder Accelerator” and the “Swiss Innovation Challenge”. The Change Eye® also received funding from innosuisse, the Swiss agency for innovation. The team was able to build up valuable expertise and, thanks to this support, was able to significantly advance the Change Eye®.
Expansion of the customer base and the size of the surveys
Now the Change Eye® was ready to take off. After the Change Eye® was initially used to monitor change processes with a small number of employees, a change process involving 1,500 employees was monitored for the first time in 2023. The customer base also expanded and the Change Eye® was used in more and more industries and change situations.
Start of the journey with a team of five experienced consultants.
In summer 2020, Marcella was able to win four experienced consultant colleagues to join her on her journey. Their goal was to make the success of change measurable. From their extensive consulting experience, they knew that change processes often weren't going well, employees were frustrated and the change objective wasn't achieved. They saw the reason for this in the fact that the responsible management did not even know how well the change was going and to what extent the employees were on board. They therefore wanted to develop a navigation tool for management.
Development of the science-based model of the 6 success factors of change, the concise questionnaire and the innovative Change Eye® graphic
They began their work by developing a model of what makes a change successful. To achieve this, they reviewed literature and studies and interviewed customers and colleagues. As a result, they were able to identify six success factors. They developed a questionnaire with 30 concise questions to assess the six success factors. Knowing that the presentation of survey results was often confusing for clients, they developed their own easy to understand visualization. Two frequency distributions for the responses of employees and managers arranged in two circles. It was this graphic that gave the Change Eye® its name.
First applications in change projects. Further refinement with clients
This was followed by the initial applications of the Change Eye® in consulting assignments with existing clients. Thanks to this experience and customer feedback, the team was able to refine the Change Eye®. In this phase a major difficulty emerged. Analyzing the large amount of data by hand to show the customer what went well and what didn't was far too labour-intensive and took too much time. The team had to find new ways, otherwise the project would fail.
Successful creation of algorithms to analyze the data and design of the reports
The team set out to find the empirical values that determine whether a factor is a strength or a weakness in the change process. On this basis and after several tests, it was possible to program algorithms that analyze the data and extract the strengths and weaknesses. This was the breakthrough. Finally, a unbiased data analysis was available.
Participation in startup acceleration programs and funding from Innosuisse
Thanks to the innovative nature of the Change Eye® as the first method for data-driven change monitoring, the team was accepted into two different startup accelerator programs, the “zünder Accelerator” and the “Swiss Innovation Challenge”. The Change Eye also received funding from innosuisse, the Swiss agency for innovation. The team was able to build up valuable expertise and, thanks to this support, was able to significantly advance the Change Eye®.
Expansion of the customer base and the size of the surveys
Now the Change Eye® was ready to take off. After the Change Eye® was initially used to monitor change processes with a small number of employees, a change process involving 1,500 employees was monitored for the first time in 2023. The customer base also expanded and the Change Eye® was used in more and more industries and change situations.
Many years of experience in multi-national companies, with a background in both business administration and organisational development, Marcella’s passion is being a sparring partner in large transformation programs. With her diligence and genuine interest, she helps companies move forward.
Based on her university degree in economics and as a digital native, Elina manages the organisational and technical side of the projects. As a team member from the very beginning, she brings creativity and foresight to the further development of the product and company.
